Tell-a-Friend Advertising Campaign

SMS 4 Professionals provides a brand new marketing service that combines three proven marketing techniques into one powerful solution;
 

1. Incentives – Address the question; “What’s in it for me?”, and convert prospective customers into paying customers.
    
2. SMS Messages – Every message must be read before it can be deleted. Instant, cheap and with a high conversion rate.
    
3. Personal endorsements – Marketing messages are sent from friend-to-friend instead of company-to-friend. Messages therefore have higher credibility and persuasion power.

Marketing Strategy

An SMS 4 Pro campaign is designed to; 

• offer free incentives to lure new customers to your business.
• create urgency by setting a deadline for expiration of vouchers.
• solicit personal endorsements that guarantee the highest response rate.
• eliminate risk, since incentives are only issued to real customers.
• measure income and expenditure in real-time, i.e. to determine the exact ROI (Return on Investment) for every advertising rand spent.
• trigger a viral marketing campaign that grows exponentially over time.

How it works 

• Customers are requested to send a discount voucher or other incentive to a friend through the Tell-a-Friend system.
• The system generates a unique voucher and together with a personal recommendation of your product or service, it is sent to friends’ cell phones.
• BOTH the sender and recipient receive a gift, discount or any other incentive, but only when they pay for a product, event or service.
• Friends tell their friends and so the system grows exponentially with more and more people joining.

Benefits 

• Incentives (vouchers) can be of great value because they are only awarded when a new customer pays for a product or service. You save on marketing expenditure since every free voucher is linked to a paying customer.

• The system keeps track of existing vouchers and there is the option of issuing multiple vouchers to one customer.
• You can build a large customer database that grows exponentially over time.
• This method is spam free. It is more credible when prospective clients receive messages from someone they know instead of a business.
  Response rates are therefore much higher than with regular bulk SMS campaigns!
• Cost of messages and subsequent income is tracked accurately in real time to evaluate the success of the campaign.

(Print-, radio- and television advertising often leads to unnecessary expense because the cost of the campaign cannot be linked directly to the response received). 

A Tell-a-friend campaign is much more effective than the usual bulk SMS approach;
 

Bulk SMS	Tell-a-Friend / SMS 4 Pro
With bulk SMS campaigns you can only send messages to your current database (if you have one).	With Tell-a-Friend… A database can be built from nothing OR grow an existing customer database when customers invite their friends that are not yet customers.
Bulk SMS messages do not carry a personal recommendation, except from the company itself.	When a friend tells another friend, the messages are more credible and the response rate much higher.
Bulk SMS messages sent and received without permission is considered to be spam. It is a sure way of hurting your business.	Vouchers received from a friend are considered a nice gesture and the response is always positive.
Following-up on bulk SMS may annoy prospective customers.	Participants sending messages to their friends do the followp up marketing for you, because they receive a discount when their friend/s subscribe.

Footprint;
This is a GLOBAL service and vouchers can be sent anywhere in the world.